The best solutions have to know what problem they are solving.
Through our sister company, Allways Hire, we’ve been running what might be the longest equipment research programme in New Zealand. Every hire is an opportunity to listen and learn from users, to understand their frustrations with traditional machinery and to ask questions and build up a clear picture of how they really want to use the machinery. These are the little (and big) things old-fashioned research misses because it removes response bias, and the informal nature of our approach allows for honest and unfiltered feedback.
