Our Story

16 Years in the making

It took Master Machinery 16 years to get off the ground. That’s how long we spent researching, testing and talking with users about their experience. So while Master Machinery only started in 2024, our roots go back decades in the hire game, where we learned what works and what doesn’t work.

It might just be the longest research and testing phase in New Zealand history. That’s ok though. We’ve put in the hard yards to make your job easier.


Where it started

We started Master Machinery in 2024 but our roots go back decades. We’ve been in the hire game forever and it’s where we’ve learned what works and what doesn’t work. Every hire has been treated as a research and development opportunity, which probably means we’ve been running the longest R&D programme in New Zealand history. It’s this hard work that goes into making your job easier.

GradeMaster Feature Image
From the Ground Up
Engineering the Answer
The Turning Point
Built to Serve
GradeMaster Feature Image
SweepMaster Feature Image
SweepMaster Feature Image
SweepMaster top view
HydroMaster 2000

We’re working hard everyday to MASTER how we go about our daily business

MeaningfulWe want to make a meaningful difference to the lives of people who use Master Machinery, interact with us and work for us. 
AdaptiveWe use our adaptability to find solutions that work. It just takes the right attitude and a dose of innovation.
SupportiveWe’re here for each other. We’re here for you, too.
TrustworthyWe stand by our word and our machines.  
EfficientWe’re here to help make everything as quick and as easy as possible.  
ReliableOur service and machinery will consistently impress and stand the test of time.

Meet our specialised team

About Brianna

Brianna is in charge of accounts and purchasing, using her impressive organisational ability to make sure the numbers are in the right column and the stock is on the right shelves. Speak to Brianna if you have an account query.

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About Jonty

Many people reading this will already know Jonty. He has a particular knack for understanding exactly what the customer wants and needs, and is adept at matching the right machine to the right customer. Speak to Jonty if you’d like advice on the perfect machine for your operation.

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About Oakley

Oakley runs the marketing and IT departments. He crafts the creative campaigns that spread the word about Master Machinery, then makes sure the digital experience is as easy to navigate and use as the Machines themselves. Speak to Oakley if you’d like any marketing material or have feedback on this website.

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About Simon

Responsible for research and development, Simon was behind the early Master Machinery prototypes (along with David) and is constantly adding those incremental tweaks to enhance the user experience yet further. Speak to Simon if you’d like to talk about engineering and innovation.

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David
Director, Design & innovation

About David

David is responsible for turning research and customer feedback into features that really work and make the users’ job easier. He turns insight into innovation, possessing a remarkable ability to progress multiple ideas at once, and is constantly seeking to improve the user experience. Speak to David if you’d like to share an idea for product improvement.

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About Jeremy

With years of experience talking with machinery users, Jeremy understands how they are really used by users and feeds this knowledge through to the engineers. It’s this process that has led to many of the innovations found on Master Machinery products. Speak to Jeremy if you’d like to learn more about the product range.

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